Before go through about Digital Marketing, we need to know about what is “Digital Marketing Definition.”
What is Digital Marketing?
According to Wikipedia “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
There are 7 major categories of online marketing:
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing
Email marketing
Today, most purchase decisions start online. That being the case, an online presence is absolutely essential – regardless of what you sell.
Does digital marketing work for all types of business? Like B2B and B2C?
The Answer of your question is yes. Digital marketing can work for any Business in any industry. Even though what your company has sold, digital marketing still involves creating customer purchases to identify audience needs and to create valuable online content.
What are the Benefits of Digital Marketing?
Digital marketing is the best way to reach out to your customers, where they are in moments when they are more likely to find brands like your. One of the most important benefits of digital marketing is that it is the most expensive way to market your business and measurable form of marketing. It also allows you to connect with consumers who browse and collect content on their mobile devices.
If you need help developing a strategy or creating content, Chandrani Jana, the digital marketing expert is here to help. Email your requirement or query at chandranijana@gmail.com.
