I know what you are thinking… does this update really matter? Should I even spend time learning about it?
Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in the Google search results while this algorithm rolled out in Search over the last week.
Read More: https://searchengineland.com/why-you-may-not-have-noticed-the-google-bert-update-324103
